With the rapid growth of live streaming e-commerce in China, many businesses have achieved significant profits through these platforms. Now, the live streaming sales model on overseas platforms like TikTok is gaining immense popularity. An increasing number of cross-border e-commerce enterprises are focusing on and tapping into this blue ocean market.
Currently, the United States, the United Kingdom, and Southeast Asia are particularly favored by cross-border businesses. However, the cultural and lifestyle differences between countries are substantial. To conduct effective live streaming sales abroad, it is crucial to adjust the content according to the local culture and habits.
Essential Considerations for Overseas Live Streaming
Firstly, the stability of the live streaming network is of paramount importance. The more stable the network, the smoother the live stream will be, resulting in better viewer experience. When choosing a network for overseas live streaming, prioritize network stability. Just imagine watching a live stream on your phone; if it frequently lags or the audio and video are out of sync, the viewing experience would be very unpleasant, and viewers might leave the stream. Similarly, ensuring network stability is crucial for overseas live streaming.
Secondly, it is essential to focus on the target user base in the specific country. To accurately deliver live streaming content to local users, it is necessary to connect to that country’s network. Therefore, businesses need to identify the market they wish to develop and configure a local IP address for that country to conduct live streaming effectively.
How to Address Network Issues?
OgLive provides an ideal solution with its overseas live streaming dedicated lines. Key features include:
Real Overseas Data Centers: These simulate a real overseas network environment, ensuring high-quality network connections.
Local Native IPs: Support simultaneous live streaming across multiple countries and platforms, with no limits on data and bandwidth. This effectively prevents lag, frame drops, and poor image quality.
High Stability and Security: Help businesses achieve efficient and secure overseas live streaming, ensuring smooth operations.
In summary, OgLive's overseas live streaming dedicated lines offer a stable, secure, and efficient solution, perfectly addressing the network issues faced by businesses during overseas live streaming. If interested, further information about this service can be explored.