TikTok has emerged as one of the most popular applications globally, with its e-commerce sector booming and drawing in numerous entrepreneurs eager to benefit from its massive traffic. So, should B2B companies consider establishing a presence on TikTok? The answer is a resounding yes. TikTok has already facilitated many B2B companies in their international ventures. Here, we will explore which businesses are best suited for TikTok and how to effectively leverage this platform for traffic acquisition.
Which Businesses Are Suitable for TikTok?
Brand Merchants
TikTok's vast user base offers brands an unparalleled opportunity to showcase their products. Many brands have successfully used TikTok to achieve global reach for their products. For instance, domestic brands like Perfect Diary and Florasis have capitalized on TikTok’s traffic to expand internationally.
Small and Medium-sized Enterprises (SMEs)
The marketing effectiveness of TikTok has attracted a growing number of SMEs. By strategically positioning industry keywords, trending terms, and search words on TikTok, these companies can capture user attention and drive impulse purchases.
Factory Sellers
The #factory tag on TikTok has garnered over 3.8 billion views. Factory sellers can leverage their product advantages by using TikTok as a new sales channel. They can create short videos and live broadcasts at a low cost, building private traffic pools, increasing brand awareness, and generating inquiries.
The traditional e-commerce landscape is saturated, making it challenging to gain free traffic. However, TikTok's e-commerce platform is still in its early stages, offering significant growth potential and a promising future.
How to Build a Brand and Acquire Traffic on TikTok?
TikTok Ad Campaigns
Creators can utilize various TikTok ad formats to drive traffic:
In-Feed Ads: Similar to Facebook's in-feed ads, these are commonly used for e-commerce conversions and app downloads.
Splash Ads: These ads appear on the app's launch page, typically lasting 5-15 seconds before automatically closing.
Top View Ads: Unlike splash ads, these appear once the user starts scrolling through the video feed, enhancing visibility.
Branded Hashtag Challenges: These involve creating a hashtag and encouraging users to participate in brand-related activities, ideal for brand exposure.
Branded Effects: Brands can create unique effects or filters that users can apply, fostering interaction and brand visibility.
TikTok Video Marketing
Choosing optimal broadcast times, extending live stream durations, posting short videos during live sessions, using trending hashtags, and engaging with users in real-time can all enhance live room popularity and boost conversion rates.
In summary, TikTok presents a tremendous opportunity for B2B companies. With strategic planning and effective marketing tactics, businesses can achieve rapid brand growth and global expansion on this platform. For those looking to establish a presence on TikTok, consulting Ogcloud for technical support is advisable. We offer TikTok cloud phones, overseas live broadcast lines, and other essential tools to enhance your TikTok marketing efforts.