Due to the long distances involved, conducting overseas live streaming from China poses numerous technical challenges. While finding streamers and mastering sales techniques is relatively straightforward, the quality of the network connection remains a significant issue. Frequent problems such as network lag and transmission failures can severely impact the viewing experience for the audience.
How to Overcome Domestic Network Limitations for Overseas Live Streaming
Some may consider using third-party management companies to address this issue. For example, Douyin (the Chinese version of TikTok) offers live streaming services at a rate of 3,000 RMB per hour. While these services ensure smooth streaming, if the sales performance is mediocre, the investment may not be justified. In fact, utilizing a dedicated overseas live streaming line is a more reliable method for achieving stable and smooth broadcasts.
Why Choose a Dedicated Overseas Live Streaming Network?
1. Provides Local Network Environment:
For instance, TikTok Shop has sites in the UK, Indonesia, and Southeast Asia. Using the corresponding regional network ensures that local traffic is directed to your live streaming room, enhancing your broadcast's effectiveness.
2. Ensures Stable and Smooth Network with Clear Picture Quality:
Commercial live streaming demands a stable network environment. Traditional methods may be cheaper but often suffer from instability, packet loss, and congestion, providing no guarantees of speed or stability. In contrast, a TikTok live streaming network leverages exclusive IPs to simulate an overseas internet environment, ensuring high-speed and stable connectivity for smooth streaming. Industry insiders report that using this service costs around 30,000 RMB per year, making it more cost-effective than third-party management.
How to Choose a Reliable Service Provider
OgCloud, a global network operator, offers professional services to help e-commerce companies establish dedicated overseas live streaming lines, ensuring network stability and security. Many foreign enterprises and e-commerce companies use overseas network lines to address needs such as cross-border networking, cross-border access, and Douyin live streaming. Additionally, OgCloud provides one-stop services for overseas live streaming operations, including cloud phones and SD-WAN.
“Going global” has become a prevailing trend, driving local cultural consumption upgrades, promoting entrepreneurship and employment, and optimizing economic structures. In the future, overseas live streaming is likely to grow significantly in various aspects. If you're looking to seize this opportunity, consult OgCloud for more information about TikTok live streaming network.